In the year 1957, James Vicary carried out a unique try out that was related to manipulating the person sub-conscious mind. The experiment was done in a movie theater where a group of people were shown rapid image flashes of “Drink Coca Cola” and “Hungry? Eat Popcorn”. These images could not have been detected by the conscious mind since it was flashed at a rate of 1/3000 of a second at a time. The result was that the sales of Coca cola and popcorn increased to a great extent during the span of the movie. Although, the genuinity of the experiment is still under tilt, the concept of showing rapid images or contents that make you do things came in to picture and these were known as subliminal messages.
Subliminal messages cannot be defined within a certain quota of words but to put it in simple words, these are messages displayed for such a short amount of time that the conscious mind fails to register what it sees or hears, instead the sub-conscious mind picks it up rather efficiently and makes you act consequently. This is a sort of mind control from an external source that surpasses your awareness levels. These subliminals are known to bring out the side of you that you have been working a lot to achieve for a long time, without any extra efforts. For instance, if you have yearned to gain a slimmer body and wanted to lose enough weighting off your body, these messages can help you do so.
The things that you are able to do with the help of subliminal messages are innumerous. It may help you enlarge your breasts, get you out of bodily aches and pains, supercharge your confidence and help in personality development, help avoid depression and stress, help you gain financial prosperity, excel in your academics, stop smoking and almost everything under the sun. It is a method used to influence your behavior and attitude even without your knowledge. That is the sole reason why for a, long time in the past, subliminal messages were being used to advertise consumer goods. This resulted in increased sales. However, the use of these messages that was considered an undue misuse of mind control to gain profits. So exclude for the U.S. many countries have banned the use of the same.
Subliminals are open to the people of now through commercials and advertisements to increase sales as well as in rock music and by fundamentalists. These might have both negative and positive effects depending on the individual who is been targeted. There has been enough criticism on the unscrupulous use of such unnoticed persuasive techniques. Positive results are seen though in the self-help market where subliminal messages are used in CD’s and tapes in the form of sounds of nature, soft and soothing music to throw the right message to the consumers and help them gain the things that they lack in life.
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